In recent years, strength training has undergone a significant transformation, emerging as one of the most popular fitness trends worldwide. This shift is particularly evident in Australia, where gyms are increasingly focusing on enhancing their strength equipment offerings to meet the growing demand. As a leading fitness equipment supplier in Australia, NovoFit is at the forefront of this revolution, helping gyms across the country to create fitness environments that reflect the needs of their customers.

The Facts on Strength Training

The popularity of strength training has skyrocketed, driven by a combination of factors such as health awareness and the COVID-19 pandemic, which prompted many to re-evaluate their health and fitness goals. According to industry reports, strength training saw a 94% increase in popularity on platforms like ClassPass in 2022, as more people begin to understand the vast benefits of muscle strengthening. These benefits include improved functional strength, stronger bones, boosted metabolism, injury prevention, enhanced mental health, and overall, a better quality of life. The global weight training market held a forecasted revenue of ~US$ 12.1 Billion in 2022, and is likely to cross ~US$ 16.26 Billion by the end of 2032, highlighting the upward trend in everyday people recognising the advantages and taking up weight training.

Strength training is no longer perceived as being reserved for bodybuilders and athletes. It has become a pillar of fitness routines for people of all ages and fitness levels. The shift is also seen in the types of gym equipment that are now in high demand. Selectorised strength machines, for example, are particularly popular because they allow users to isolate specific muscle groups, a feature that is often difficult to replicate with home gym equipment and free weights. Companies such as Precor and Nautilus have seen proof of this trend, reporting a significant increase in the sales of their strength machines in commercial gyms over the last 5 years. 

Meeting the Demand: Fitness Equipment in Australia

As the trend toward strength training continues to grow, gyms must adapt by offering a wide range of strength equipment. As a leading gym equipment supplier in Australia, NovoFit understand this need, and we’re dedicated to providing the best fitness equipment from around the world. From state-of-the-art selectorised machines to high-quality plate-loaded equipment, we ensure that our clients are prepared to meet the evolving demands of their members.

One of the key drivers of this trend is the growing participation of women in strength training. Historically, many women were discouraged from lifting heavy weights due to the misconception that it could make their appearance "too bulky or muscular." However, this outdated belief is rapidly being disproven. In fact, the number of women participating in high-intensity strength and conditioning workouts like CrossFit has doubled since 2022, while men’s participation has remained steady. This increase highlights a significant cultural shift towards the embracement of strength training among women.

The Role of Strength Machines in Commercial Gyms

With more people engaging in strength training, the demand for specialised equipment is higher than ever. Whilst resistance training and the use of equipment such as free weights are still as prevalent as ever, strength machines play a crucial role in this new fitness landscape. These machines provide an intuitive, safe and effective way to perform exercises that target specific muscle groups, making them ideal for users who are new to strength training or looking to achieve precise results.

At NovoFit, we recognise the importance of catering to this growing demographic. Our partnership with leading fitness brands ensures that we offer the latest and most effective strength equipment on the market. For example, we will be supplying the newly released Precor X Glutebuilder range to gyms across Australia, designed specifically for lower body workouts. These exciting new machines are tailored to meet the needs of men and women who are looking to build lower body strength and achieve their fitness goals.

Why Strength Training is Here to Stay

The shift towards strength training is not just a passing trend, it’s a fundamental change in how people approach exercise. Over the past decade, fitness routines have evolved significantly. While cardio used to be a central focus for many, there's now a growing recognition of the importance of strength training for people of all fitness levels. In addition to the health benefits we’ve discussed, strength training has also proven to be highly effective in helping both men and women achieve their aesthetic goals. Contrary to the old myths, more and more gym-goers are beginning to realise that lifting weights does not automatically result in a large physique. Instead, it helps to sculpt the body, increase metabolism, and create a lean, toned appearance.

"Over the past decade, fitness routines have evolved significantly. While cardio used to be a central focus for many, there's now a growing recognition of the importance of strength training for people of all fitness levels. This shift reflects a broader understanding of the numerous benefits that strength training offers, from increased muscle tone to overall health improvements."

Equip Your Gym for the Future

As a gym owner or manager, it’s crucial to recognise the importance of strength training in today’s fitness culture. By investing in high-quality strength equipment from a trusted commercial gym supplier like NovoFit, you can ensure that your facility is prepared to meet the needs of this growing market. Whether you’re looking for pin-loaded or plate-loaded strength machines, free weights, or suspension trainers like TRX, NovoFit has the expertise and the range of equipment to help you stay ahead of the competition.

Power up Your Strength Equipment with NovoFit

The strength training revolution is here to stay, and gyms must adapt to this new reality by equipping their facilities with the right tools. As a leading fitness equipment supplier in Australia, NovoFit is committed to helping gyms across the country embrace this trend and provide their members with the best possible strength training experience. Visit our contact page today to get in touch with our team of experts and discover how we can help you equip your gym for the future of strength training.