To be Australia’s trusted provider of global fitness brands for the commercial, wellness, performance and functional training markets.

For 40 years Novofit has been maintaining long term strategic partnerships with the worlds best-in-class fitness brands, developing our industry expertise, delivering state-of-the-art fitness facilities throughout Australia and the Asia Pacific.

NovoFit has a single mission

To be Australia’s trusted provider of global fitness brands for the commercial, wellness, performance and functional training markets. A complete solution for all clients that will bring together innovation, design, quality, performance, technology and most importantly, a user experience that will ensure all clients are set on the path of success.

Our team of highly skilled fitness professionals have experience in owning, running and developing fitness businesses in both the commercial and performance fitness sectors. The NovoFit team are educators, Master Trainers, and product specialists who understand what it takes to build a thriving and successful fitness business in today’s innovative and changing market.

Holistic Solution

At NovoFit, we partner with our customers from the initial stages of their dream right through to the installation and after sales support. We want to make our customers our biggest fans and we do this by being with you every step of the way. What sets us apart is our raw passion for the industry.

Every member of the NovoTeam brings their own unique set of skills to the table. Former professional athletes, gym owners, personal trainers, business professionals, service superstars... our company includes them all. We bring our collective experience and knowledge together to collaborate, share ideas and most of all, to pitch in and get the job done. Our team is our greatest asset and gives us the power to support all our customers day in and out.

Australian Owned

Australian Owned

We are proudly Australian owned and run. We employ over 45 full-time team members across the country and have warehouses in Smeaton Grange, NSW, Dandenong South, Victoria and Malaga, Western Australia.

Our Solutions

Our solutions for all our partners are driven around the key pillars of our business:

Best in Class Brands

We partner with the best of the best brands to give your customers the ultimate user experience. We have worked hard to create exclusive long term distribution partnerships with world class brands.

Forward Thinking Design

The health, fitness and wellness industry is constantly evolving and innovating. Using the latest advancements in health science, functional design and safety each piece is beautifully designed, energy efficient and simple to use.

Advanced Technology

The future of fitness lays in the integration of new technologies and innovations. The brands we partner with are all leading the way in the technology they integrate with their gear. Including apps that link to leading fitness programs, smart consoles with WiFi capabilities, and advanced asset management and tracking our proposed solutions give you and your customers access to the latest in fitness technology.

Increased community utilisation

Our ability to deliver a variety of products allows our partners to activate the leisure space for a wider range of the community. Ultimately increasing participation and member retention. Our solution also caters for connecting with your community in the COVID world with solutions to connect with members both in the gym and at home.

Diversity and Inclusion

We believe everyone has something unique to offer. Unique people with unique dreams. Every day we work towards helping our partners achieve their individual goals and dreams. Whether it’s our customers, their customers, the brands we work with or our awesome team, we are working to create a community where everyone is empowered to be and do their best, no matter their background or abilities. We are committed to creating an inclusive culture that celebrates, supports and encourages diversity in all its forms. We fully embrace the unique qualities each person has to offer and value the creativity, innovation, understanding and perspective that come through having a diverse community around us.


NovoFit understand the significant environmental impacts that manufacturing and other business activity makes on our planet. We understand that to care for future generations, we need to act in ways that nurture healthy people, a healthy planet and a healthy economy. We proudly partner with some of the world’s most successful brands with some industry leading sustainability initiatives that have strong environmental policies and processes. Our policy makes provisions for things like; waste management, transportation, energy usage, safe storage and staff training.

Social Corporate Responsibility

NovoFit partners with preferred charities and not for profit groups, offers solutions for disadvantages members of client’s communities and is also committed to fulfilling its obligations and actively taking part in ending Modern Slavery.


Our finance team will walk you through the process from concept to approval and will ensure confidentiality to ensure you receive the highest level of service and support throughout your journey.

Learn more


Our technical support team are on hand to offer expert assistance live to ensure your equipment remains operational with little downtime.



With offices in Melbourne, Sydney, Brisbane, Adelaide and Perth our experts have you covered. Our national presence of product specialists will be on hand to guide you through the sales process and ensure a smooth delivery.



Our technicians have decades of experience to ensure the smooth running of your fitness equipment. We offer preventative maintenance contracts for facilities who wish to have a regularly scheduled maintenance to keep equipment in smooth working order.



We’ve scoured the globe to bring you the world’s best-in-class fitness equipment from wellness, commercial, high performance and functional training suppliers from around the globe. You won’t need to go anywhere else. We have all your equipment needs in one place.