Four Decades of Visionary Equipment

In an industry that’s always changing and evolving, there’s only a few brands that can claim a legacy that has not only stood the test of time, but helped define what fitness looks like today. Precor is one of those names. With over 40 years of consistent innovation and a relentless commitment to quality, Precor has become synonymous with trusted, high-performance commercial gym equipment.

As a proud commercial fitness equipment supplier, NovoFit has worked alongside Precor to bring their world-class equipment to facilities across Australia. From treadmills and ellipticals to plate loaded and pin loaded strength lines, Precor continues to deliver fitness solutions that are designed with the user in mind.

The Beginning: Where Innovation Took Shape (1980-1990)

Founded in 1980, Precor (Formerly known as Amerec) launched its first product, a rowing machine named the Amerec 610, in 1981. Even in these early years, the machine stood out for its ergonomic, intuitive design. In 1983, it became official: Precor, short for Precision Corporation, entered the market with a bold mission - to create “Products That Think.” This philosophy of intuitive design and smart engineering would go on to shape the brand’s legacy in commercial fitness equipment for decades to come.

Entering the Commercial Arena (1990-2000)

The 1990s marked a large milestone for the company. Precor’s expansion into the commercial market was solidified with the launch of the world’s first elliptical cross trainer in 1995 - the legendary EFX®. This invention revolutionised commercial cardio equipment and became a staple in gyms worldwide. Precor also opened its first global office in the UK, laying the foundation for the international recognition the brand holds today.

Today, many facilities still rely on the durability and biomechanical precision of the modern EFX range. From franchise brands like Anytime Fitness, to large council leisure facilities, it’s performance, versatility and reliability make it an essential piece of commercial cardio equipment.

Strength Expansion (2000-2010)

By the early 2000s, Precor had cemented itself not only as a cardio innovator but as a complete solutions provider. The acquisition of Icarian Strength expanded its offering into high-quality commercial strength equipment, an area that continues to grow in importance to this day with the rise of strength training.

Then came the Adaptive Motion Trainer® (AMT®) in 2007, a revolutionary cardio machine that transformed user experience by allowing individuals to dynamically adjust their stride length and motion in real time, seamlessly shifting from walking to running to climbing without the need for manual adjustments. This breakthrough offered a low-impact, full-body workout tailored to each user’s natural movement path.

The Digital Shift: Connected Fitness Begins (2010-2020)

Never one to stand still, Precor introduced the P80 networked fitness console in 2010, bringing in a new era of cardio touchscreen technology. This move into connected fitness allowed gym owners to better manage and monitor their machines, improving both the member experience and operational efficiency.

Over the next ten years, Precor would continue pushing forward with reimagined strength and functional equipment, new elliptical motion designs, and tools for gym equipment maintenance and asset management. These solutions became especially valuable for operators managing large club networks or franchise models.

For a gym equipment supplier like NovoFit, these innovations are still key to helping our customers run smarter, more efficient operations while keeping members engaged.

Pushing Boundaries: The Future of Fitness (2020-Present)

Precor continues to redefine fitness with innovations in both strength and cardio. In 2020, the company launched the Resolute™ Strength Line, combining aesthetics with biomechanically sound movement to support a wide range of users. This was followed by the release of the Vitality™ Strength Line in 2021, designed for ease of use in high-traffic environments.

In 2023, Precor introduced the P84 and P94 touchscreen consoles, offering high-definition displays, streamlined entertainment, and simplified maintenance for operators. Precor is now reimagining what connected fitness can be, looking toward more meaningful integration between users, equipment, and operators.

At NovoFit, we’re excited to be part of this next chapter, helping Australian facilities, from elite sports clubs to commercial gyms and wellness studios, future-proof their spaces with Precor’s trusted equipment.

Why Legacy Matters

In a world of fast-moving trends and short product cycles, longevity speaks volumes. Precor’s 40+ year journey hasn’t just been about being first, it’s been about doing things right. From patented elliptical technologies to full-service solutions that cover everything from installation to gym equipment repair, Precor has earned its reputation as a partner that commercial gyms can rely on.

Supporting Growth and Reliability with NovoFit

Precor’s legacy aligns closely with NovoFit’s mission: to be Australia’s most dependable fitness equipment supplier. Dependable to our staff, our customers and our partners. If you’re planning a new fit-out, upgrading your commercial strength equipment, or looking to reimagine your commercial cardio equipment, Precor and NovoFit provide a legacy of trust you can rely on.

Contact NovoFit today to explore how Precor can future proof your space.