Plunge: Redefining Wellness Through Cold Therapy

Plunge was born from adversity in 2020 when Michael Garrett, inspired by the COVID-19 shutdown of his float spa business, sought to create the best cold plunge possible. In a garage with his father, they developed a unique product after many iterations - evolving into a symbol of resilience and innovation in the wellness industry. This organic journey began with a “Plunge Tour” among health and wellness influencers, including figures like Aubrey Marcus and Tony Hawk, which helped establish Plunge’s presence on the global stage.

Elevate your facility and cultivate a thriving community of loyal members with Plunge's state-of-the-art cold plunge solutions. By offering the most effective and sought-after recovery tools available, you'll exceed expectations for post-workout recovery and holistic well-being. Plunge's low-maintenance, high-impact products foster long-term adoption and engagement, ensuring your facility stands out in a competitive market. Invest in Plunge and transform your facility into a destination of choice, driving long-term success and member loyalty.