As the global wellness economy continues to expand, there is an increasing demand for fitness facilities to offer wellness and recovery options to their members. In fact, the global wellness economy is expected to grow at rate of 7.3% annually from 2025-2028, reaching nearly $9.0 trillion by 2028. This growth is driven by consumer spending on health and wellness, which has soared to approximately $1.5 trillion globally. Australia, in particular, is a leader in wellness, ranking as the 10th largest wellness market globally and placing sixth in per capita wellness expenditure. This creates a huge opportunity for gyms to capitalise on this growing market! Creating a wellness and recovery space doesn’t require a massive overhaul of your gym. Even a small area with basic offerings like percussion massage devices or compression recovery equipment from Hyperice can attract new members and increase retention.

Meeting a High Demand

Your everyday Australian is starting to look for more than just a place to work out - they want a holistic experience that supports their physical and mental well-being. A dedicated wellness space is now considered by many as an essential for modern fitness facilities, as people continue to look for personalised fitness experiences that cater to their needs.. With Australians spending an average of AUD$5239 per person annually on wellness, it’s clear that there is rising demand and money to be made. From saunas and cold plunges to massage tools, more and more fitness facilities are recognising the value of offering these services as part of their membership packages. 

Key Wellness Offerings for Your Gym

So, what can you do to create a wellness space in your facility? As mentioned, you don’t need to redesign your entire gym. Starting small is the way forward. Here are a few simple but effective ways to get started:

1. Hyperice Recovery

Recovery is an essential part of any fitness routine, and tools like those from Hyperice are designed to help members recover faster and more effectively. Hyperice’s range of products, including the Hypervolt 2 Pro massage device, Normatec Compression Boots, and the Vyper 3 foam roller can be a game-changer for members looking to relieve muscle soreness, improve circulation, and reduce inflammation. You can even purchase a charging station to ensure all of your equipment is ready for use at all times. These tools are user-friendly and require no staff to operate, making them ideal for gyms of all sizes.

2. Plunge Cold Plunges

Cold therapy is another major growing trend in wellness, and Plunge offers innovative cold plunge tubs that can be easily incorporated into a wellness space. Cold plunges help to reduce muscle inflammation, enhance recovery, and boost mental clarity. Offering cold therapy in your gym can differentiate your facility from competitors and attract new members who really value recovery as part of their fitness journey. With a 200% increase in interest in cold water therapy over the last two years, cold plunges are drawing in more and more members to facilities around the world each day.

3. Power Plate Recovery

Power Plate devices utilise advanced vibration technology to stimulate muscle contractions, aiding in recovery, mobility, and circulation. Just five minutes on a Power Plate can increase blood flow, delivering oxygen and nutrients to muscles while reducing pain and inflammation. Widely used by athletes, rehabilitation centres and medical professionals alike, Power Plate provides a simple yet highly effective recovery solution for fitness facilities looking to enhance their wellness offerings. Power Plate offer a range of equipment at different price ranges, from the Power Plate Move up to the Pro 7. Whatever your facilities requirements are, Power Plate have an option for you.

How to Monetise Your Wellness Space

Adding a wellness space to your gym can generate a new revenue stream. One of the most effective ways to monetise this space is by creating a premium membership package that includes access to the wellness and recovery area. Many gyms report that 50-60% of members opt for a premium package that includes access to wellness and recovery tools. Alternatively, a small increase in membership fees can give all members access to the wellness space, further increasing the overall value of your gym.

Get Your Facility Wellness Ready with NovoFit

At NovoFit, we are committed to helping gyms create the ultimate wellness experience. As a leading commercial fitness equipment supplier in Australia, we offer leading equipment and wellness products from world-renowned brands. No matter what recovery tools you’re looking to install, we provide everything you need to get started. Wellness is here to stay, and by offering a dedicated wellness and recovery space in your gym, you can keep your members happy, improve retention, and position your facility as a leader in the industry. Start small, plan well, and invest in the right wellness products to see a significant return on investment in 2025 and beyond.

Contact NovoFit today to get started!